Black-Owned Fashion and Lifestyle Brands to Check Out

This year has seen the United States in a state of turmoil. COVID-19, protests, and political unrest have put most Americans into an unprecedented emotional state. Many Americans are now asking how they can help relieve the stress and pressure. Of course, doing your part to prevent the spread of COVID is important. As is supporting organizations in your community.



At My Pride Apparel, a Black empowerment apparel brand, we support our fellow Black-owned businesses and boutiques. Not only that, but we also encourage our readers to shop at local, independently owned businesses rather than large retailers. This helps put money back into the community and helps business owners thrive.

Take a look at some of the Black-owned fashion and lifestyle brands that you should check out!

Black-Owned Fashion and Lifestyle Brands to Check Out

Māktub Studio - Māktub Studio  offers hand-mixed scented candles that are vegan, gluten-free, and long-lasting. Each 14-ounce candle offers up to 50 hours of burn time. The scents are delightful, lights, and cozy.

Aya Paper Co. – Aya Paper Co. is a brand that is dedicated to community and the environment. The company focuses on cards that reflect the Black community and lifestyle with attractive and encouraging artwork. The cards are made with 100% recycled materials, which also makes them an environmentally-friendly alternative to traditional greeting cards.

Grass-Fields – Grass-Fields is owned by twin sisters who share a love for their African heritage. Grass-Fields specializes in African-print dresses in sizes ranging from 2 to 16. Now, the shop has expanded and offers more than just dresses.

LavieByCk – LavieByCk is a brand offering glamorous and dramatic evening wear. The bright colors and African-print fabric makes their items truly stand out. Not convinced? Tracee Ellis Ross wore a LavieByCk dress when she hosted the 2018 American Music Awards. In addition to fashion, the brand is also now selling face masks on their website.

Bfyne – Bfyne is a swimsuit brand that specializes in unique patterns, shapes, and colors. The very African-inspired and tribal prints are popular and represent African culture and current fashion trends.

Valerie Madison Fine Jewelry – Valerie Madison is the owner of this jewelry studio that offers a range of custom-made jewelry products. All pieces are designed by Madison herself, and can be customized.

The Honey Pot Co. – The Honey Pot is a brand of vaginal-care products made from all natural ingredients. The owner, Bea Dixon, struggled for years with bacterial Vaginosis, and eventually turned to her ancestors for answers. From there, her vision was brought to life with the creation of The Honey Pot Co products. All products are powered by herbs and do not contain chemicals or harsh ingredients. They are tested by women, are cruelty-free, and are biodegradable.

Brother Vellies – Brother Vellies is a shoe and accessory brand offering earthy tones and comfortable designs. Having been featured in the file Queen & Slim, Brother Vellies is expanding their offerings. You can now sign up for their “Something Special” program, which provides you with a surprise handmade product every month.

Love, Vera – Love, Vera is a lingerie brand that offers what most lingerie brands don’t – sizes! Not only is the lingerie sexy and classy, it also comes in sizes ranging from small to 4x. The brand embraces all shapes and sizes, and specializes in hiring diverse Black talent for their marketing campaigns.

Cee Cee’s Closet NYC – If you want a hairwrap that is fun, functional, and makes a statement then Cee Cee’s Closet is where you should look. While the brand is noted for their headwraps, they also offer clothes, bandanas, and other accessories. Looking for something with a bit more comfort and protection? Try one of their silk-lined headwraps!

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